The Art of SEO

Optimize your websites with these insider tips on how search engines work—and steps you can take to help shoppers find you.

Search engine optimization, or SEO, is the art of optimizing your website so it can be easily found by search engines. What is a search engine exactly? Search engines look through a library, known as an index, of all the pages on the internet. There are more than 130 trillion individual pages that make up the web and new pages are being added every second. Search engines scan all those pages and use clues like the words and links on a page to decide what that page is about. Search sites are websites that allow you to search and access those indexed pages. You’ve probably heard of the top three search sites: Google, Yahoo!, and Bing.

The Essentials of Marketing Your Business

Get off to a smart start with tips on understanding your target customer, refining your brand voice, and defining your unique selling proposition.

Identifying your target customer

To begin attracting potential buyers to your small business, you’ll need to pinpoint the person who is most likely to purchase from your shop. This is your target customer—the person you should always have in mind as you design and market your product line. Understanding how and why your target customer makes a purchase will help you make informed decisions as you set up and scale your business, and ultimately will be key to determining which marketing tactics will deliver the most sales.

How to Market Your Business on Instagram Stories and Snapchat

The rise of multimedia sharing tools like Snapchat and Instagram Stories offers an unprecedented opportunity for small business owners to engage with potential customers. Posting brief videos that expire just 24 hours later makes it easier than ever to experiment with new content themes, boost visibility, and grow your following. Here are three ways to market your Etsy shop on timebound video platforms.

Using pintrest to boost your Etsy sales

Using Pinterest to boost your sales!

First off, you need a Pinterest account, so, go to pinterest.com and sign up!

then make some boards, you can use the Etsy website to *pin* your listings, Making your product images the best possible, not only will help you in social media, but it makes all the difference in your Etsy shop, think about if you were a buyer, would you want to buy something with blurry, ugly images? the images are what they see first, and what they are buying essentially.. if you are using a print on demand site, use mockups to set your products apart from the rest! Take clear photos, from every angle, using no flash.  If you don't have professional lighting, use natural light, if you need help, you can get a pro to take pics.. or maybe you have a friend that can help, either way, great images are a must!

Etsyrank Useful SEO tools for Etsy Sellers

So, you think your listings are perfect, and no one is buying still?!?!?!

7 Steps to a Successful Start on Etsy..... straight from the etsy handbook!

Starting a new business on Etsy can feel overwhelming. Find out how to make the process more manageable (and fun!) by following a few simple tips.